When it comes to building an online business presence, the most important thing to consider is website aesthetics. Web design is a crucial factor that leads to a successful online presence. The look and feel of your website can make or break your business.
Several studies and shreds of evidence repeatedly indicate that a good web design not only impacts your customer experience and web conversion but also your bottom line.
The reason why the aesthetics of your website matter greatly is because your customers care about your website design. They are lured by the visuals and appeal of your design. Several studies have proved that customers judge your business based on the design of your website alone. If your site has poor imagery and appeal, they are likely to stop using your website. Some intriguing facts about the significance of engaging website design are stated below.
- 75 percent of users judge a business’ credibility based on visuals alone
- It only takes 50 milliseconds for a visitor to build an opinion or impression about your website
- 38 percent of visitors will stop interacting with your website if your web layout and content is unappealing.
Naturally, a poorly designed website will harm the credibility of your business. It can certainly drive potential customers away. Users love aesthetically appealing websites, but if your website is unattractive, you are likely to lose over one-third of your site visitors. As a proficient web design and development company, we have outlined a few tips that will help you create an attractive and engaging web design.
Follow the KISS Principle
KISS also referred to as Keep It Simple Stupid, is a design principle which states that the design of your system or website should be simple than complex. Simple designs are more appealing and perform better than complex structures.
A simple site design helps you deliver your brand message instantly to your visitors. Clear all the clutter of your website to have a clean and highly functional layout which loads quickly.
Simple web design also makes navigation easier and looks consistent on different devices and platforms.
Keep Content Concise
People usually shun using website with lengthy or poorly framed content. A lot of text on your website is likely to push users away. They look for visuals that can help them learn about your business or the information they require.
Each page on your website should have the right mix of content and visuals. If your website is product-based and displays ads, make sure your pages are optimized so they do not look undesirable.
Keep your site clutter-free to deliver an engaging web experience.
Make Optimal Use of White Space
The white space on your web pages is a vital design element to make it aesthetically more appealing. An experienced web development company or individual developers make optimum utilization of the white space. This ensures better placement of visuals and text readability.
Plus, white space also helps to relieve stress to the eyes while reading the text across the page. The white space on your site helps users quickly skim through the information on your page and in turn retains users and keeps them engaged for hours together.
This also reduces website bounce rates.
A majority of users prefer accessing websites using their mobile phones. Therefore, your customers are likely searching for your products and services using their mobile devices and tablets.
This makes it important for your website to be mobile responsive. It should fit the small and big screens seamlessly with a consistent look and feel.
Ensure your web design is such that your customers are conveniently able to search and use it across all devices.
Ensure Brand Uniformity
Your brand logo is what makes you stand out of the crowd. People generally recognize brands through its logo and colors. If your business logo is unique, make sure it is incorporated within your web design to induce business familiarity.
It is vital for your target audience to identify your brand across all channels and mediums.
Ensure User Engagement
An exceptional web layout comes across as more appealing to the users and compels them to engage with your web pages. It must feed your users’ eyes because that’s where the engagement begins.
To ensure this, all the elements of your website must be measured and crafted carefully.
To Wrap Up
In the fast-evolving digital age, a lot of businesses have built their websites to be more accessible and approachable for their customers. An experienced and reliable web development company can help to create an engaging and user-friendly website.
Also, a good-looking, organized website makes people rely on you. It enforces trust in your visitors leaving a positive impact and an engaging website experience on their mind.
What are the ways to make the website design more engaging? Supplement your thoughts and ideas to our list using the comments area below.