Text messaging is the most effective way to reach your family and friends. If you have a business, you may have experience in utilizing SMS services to reach your potential customers. This method is called text blasting, and its effectiveness gave birth to text blast software that only makes it easier to send out ads and other related messages.
It is also a form of engagement that is most likely to reach your target audience and get immediate responses. As of the current year 2020, there are 3.5 billion smartphone users across the globe. Undoubtedly, there is a significant fraction of that number that are or would be interested in your business.
The Problems With Regular SMS Messaging
While it is an efficient marketing method, some concerns keep business owners from making the most out customer engagement through text messaging. You may have found the following problems regarding its deliverability.
- Limited recipients. Bulk texting capacity may depend on your carrier and phone model. Some older handsets only allow users to send the same message to a group of 10 people. The latest smartphones, on the other hand, can only send to up to 30 people.
- Incomplete messages. There is only a specific number of characters that you can send out to people, which limits the message that you can send. And even if the number of characters of your message is under the limit, there are still times when the whole message does not get pushed through.
- Undelivered messages. It can happen that your messages will not be delivered because of the following:
- Carrier filters that prevent person to person messaging or bulk texting apps to block spamming.
- Routing factors wherein messages heading to networks that do not allow the delivery of messages
- Some free messaging apps use long-code messaging, or email-form messages that come with a limit of only 500 sends a day. Anything over that can get your number blocked.
Why Use A Text Blasting Software For Your Business
Businesses today are constantly trying to find ways on how to better reach their target market. Because of this, smart business people make use of drop cowboy text blasting apps to get ahead of the competition. You should probably do this too, especially when there are various advantages that you could be missing out on.
- Convenience Is Key
Why you should be sending text ads to the very device that people carry the most every day is indeed very obvious. People from all walks of life have phones that they use in a variety of ways every day. As the business owner, it has many features that also serve your customers, which makes your ads convenient for them. You can save and keep ad templates or QR codes for various deals. When your customer gets a link to QR codes, they can easily be redirected to an existing promo or deal. They don’t have to log to a computer or have it scanned with a different device. It is all happening in their phones in real-time.
Text blast softwares, like the one presented in this video:
, may include reminders, feedback, alerts, voting polls, and other useful features that can also make advertising convenient for you as a business owner.
- Higher Chance of Exposure
With people always on their mobile phones, texting friends and family, your recipients will see your message. Using text blast apps will help you send your ad to all customers who signed up to receive alerts from you whenever and wherever they are as long as they have their mobile phones with them. Indeed, that beats billboards, printed ads, online ads, and more because they will receive your text ads on the spot without the need to do anything else.
All you need is to create an ad that is hard to ignore and is straight to the point. You won’t have to keep sending the message more than once. With text blast apps, you can send messages to all of your customers at any time of the day, and they will read it.
- Fast and Simple
Use the interface to compose your message and upload your contact list. You can choose to send it now or set it to a later schedule. With a text blast app, you’ll have the option of saving an ad to use as a template that you can easily edit later. It is as simple as changing a few characters.
Creating an ad is easy. There are no long email-like messages to compose nor catchy subjects to create. You don’t even have to beat any algorithms. Best of all, no need for content that you have to spend long hours making. Your campaign ad must be short and sweet that will catch attention.
- Saves Time and Money
You can use a text blasting software for an affordable monthly fee to keep sending ads to your customers anytime. You decide what to send and you don’t have to wait for long nor deal with a short limited time of ad exposure. Your ad arrives instantly and stays in your customers’ inboxes until they read and decide to delete it. It is that simple. You don’t need expensive and limited advertising methods to get people to notice your brand. Text blast software offers that advantage for a month at a price you will be willing to fork over.
- Options Other Than Text
Text blasting apps are not limited to characters only. If you want to grab someone’s attention, you can use the software to send videos, audio and photo ads just like social media networks like Facebook and Instagram. It gets people to notice various brands because of short but unforgettable seconds-long videos, interesting images, and audio files that mention all the right things about the product or why you should purchase it. So why shouldn’t you exercise your creative juices when the opportunity is in front of you?
- Customize Your Ads
It’s a handy tool that lets you use personalization features and caters to the needs of the customer. You can make use of the text blast app to add the names of customers to the ad you want to send out. It allows you to advertise the latest gadgets, makeup lines, toys, and other deals you yourself created that any of your customers might be interested in. It is a way to make your customers feel that you value them enough to acknowledge who they are. Plus, with brand deals that you can easily create and send in minutes after, your brand will gain a reputation for being proactive.
- Cost-Effective
Text blast softwares have various payment schemes. Some will offer monthly recurring subscriptions and others offer a price per message sent. At the most, the highest would be around $200-$250 for sending messages to over 13,000 recipients for a monthly recurring subscription. Compare this to print ads that can shoot from $500 to $20,000 depending if it is a local or national publication, the ad size, and if it uses color or not. Another more expensive option is setting up a billboard in larger cities that could get around up to $14,000+.
The Laws That Protects
In general, you can optimize a text blast software for marketing purposes only. However, some people would go to great lengths to use telecommunication to scam people. This is why the Telephone Consumer Protection Act has set rules on what messages you can send. TCPA also has a “code” that protects the privacy of the consumers.
Additionally, your list of contacts should only grow when people register or sign up to get access to your business and products or services. This is contrary to some business owners who purchase information to get more leads. To catch businesses that are violating this law, the Federal Trade Commission encourages consumers to report any suspicious text messages, especially if they did not sign up for anything.
How To Start A Text Blast Campaign
Taking advantage of text blasting has its benefits. It is also very easy to use and does not require you to be a tech genius. Most text blast apps have a user-friendly interface so all you need to do is to create your ad with minimum fuss:
- Sign up for a text blast app account.
- If there is a free trial, it is an opportunity to try text blasting. Create a message regarding a real sale or promo that your business has. Make it short and easy to read.
- Familiarize your text blast app features and options.
- Set a keyword that your customers can use to reply to you. That adds their number to your contact list.
- Send appropriate and targeted messages according to groups.
The Verdict
Text blasting apps are beneficial as they provide any business owner with the opportunity to send ads through mobile phones. It is an effective way to market to your customers because of the amount of exposure you get and the features allowed to you. Text blast apps offer a way for businesses to make advertising fast and simple while saving you from the complications and expenses that other methods of marketing have. While the government limits the use of text blasting apps to some extent, business owners can still engage their customers for the most part.
