Every time you get dressed, whether you’re wearing a shirt and jeans or a dress, you’re actually wearing your personality. Not only are you wearing your personality, but you’re also wearing how you’re feeling at that moment. If you think about it, you’ll quickly see that the clothes you wear are actually an extension of your personal character.
Being that people wear clothing that represents their personality, it’s also important to know that people shop for the clothes they wear based on their personality as well. For example, someone who loves to ride their motorcycle and have deemed themselves as “tough” might shop the Harley Davidson brand for their motorcycle apparel simply because it’s a well-known brand and they have high-quality apparel.
As a fashion designer, you have to take that same approach. The personality and reputation you want your brand to represent will need to be reflected in your clothing labels. Therefore, you’re not going to just want to choose the first label designer you find… you’re going to want to find one that represents what your brand represents as well.
Just think about it… if you sell custom t-shirts, you’re going to want to find the right designer to create your t-shirt designs. The same thing applies to finding the right company to design your custom clothing tags.
In your mind, you might be thinking, “it’s just clothing tags… what’s the big deal?” Well, clothing tags are a huge deal, especially if you want your brand to succeed in a heavily congested market. The fashion industry isn’t just some “market” either, its a global market and your clothing labels are an essential tool used to make your brand stand out from all the competition.
The type of label or variation of labels you choose to use on your garments all play a significant role in your brand and bring their own unique benefits.
Custom Clothing Labels: Keeping Up With the Evolution of Shopping Habits
There once was a time in shopping where customers would go into a store and simply buy what “looked good” to them… They’d browse around, try on a few pieces, and even let the sales associates help them find what they were looking for, regardless of what brand it was. But that was during a time when shopping was simple and easy-going.
In today’s era of informed shoppers, customers will now enter a store and go directly to a sales associate and ask them if they carry a particular brand and nothing more. If the store has the brand they’re looking for, they’ll allow the sales associate to show them where it is. If the store doesn’t carry the brand, the customer will say thank you and take their business somewhere else.
Informed shoppers utilize technology to meet their shopping needs, whether they’re shopping online or looking up which stores carry the brand they’re looking for. According to retailcustomerexperience.com, there will be some major shifts in retail this year.
The article states that more pop-up shops will emerge and the more businesses that embrace technology will find more success in their business. So what does this have to do with your business? Well, any businesses that carry your brand and embrace technology, and actually see success from it means that your brand will see success as well.
As you can see, the evolution of shopping has drastically changed from then til now. Shopping has gone from general and easygoing to brand-specific. That reason alone is why it’s so important to customize your clothing labels to clearly represent your brand, and it’s your brand that’s going to make your clothing recognizable to customers.
Custom Clothing Labels: Making Your Brand Become a Household Name
In making your brand become a household name, you have to understand that it’s not going to be just a name. Your brand is going to be a name that not only sells but advertises too, and your clothing label is going to be your ticket to becoming a household name.
The great thing about clothing labels is that they’re not just one-size-fits-all… there are all kinds of different clothing labels. Lots of designers choose woven labels because of its durability, and durability is one of the biggest factors that help designers choose which clothing label companies to go with.
Depending on how your clothing labels are designed, customers who are brand conscious can easily recognize which article of clothing belongs to a particular brand while they’re shopping. That’s, ultimately what you want to accomplish with your brand. You want customers to be able to look at your clothing label and immediately be able to recognize your brand.
It’s brand recognition that creates loyal customers. The sooner you can create a clothing label that represents your brand, the sooner your brand will become a household name.