Many e-commerce businesses worry that selling seasonal products in their online stores limits their growth potential. They worry that spending money on the creation and promotion of Christmas or summer-related products will provide very little return on investment.
However, there are many benefits to selling seasonal items in your online business. As long as the products you’re selling are high-quality and relevant to your target market, there’s no reason not to stock up on unique items at different times of the year.
This isn’t to say you should create your whole business plan around seasonal gifts. It’s always good to have some staple products that remain available on your online shop all year round.
But adding in themed products for each season can elevate your store to the next level and attract new customers.
If you’re a business owner who needs a little more convincing to take the leap into seasonal selling, here are some of the top reasons why seasonal products could significantly help to grow your business.
Seasonal products are much easier to market than their non-seasonal counterparts. Most people only need to see your traditional Christmas ornaments or festive jumpers once before they make a purchase.
It’s likely that as soon as you drop your seasonal collection, you will see a surge in orders and a huge growth in profits. People love to spend on special seasonal gifts!
This also provides the opportunity for you to gain new returning customers. If they love your seasonal items, they might check out the rest of your online store too.
Expand Your Product Range
Aside from your permanent items, you can add seasonal items to expand your existing range. This helps to fill out your store and attracts a wider audience base. A larger range of products also provides more variety for your existing customers.
For example, if you usually stock stationery, you could include some Santa-themed notepads into your collection. If you’re a beauty brand, you might want to bring out a green, red, and gold themed palette for your makeup loving customers.
With seasonal selling, you have a product for every occasion!
More Time to Prepare
Selling seasonal products gives you and your employees the chance to properly prepare for each season. This is going to be especially helpful if you have a smaller team of employees and you often struggle to keep up with order fulfilment and restocks.
The on and off nature of seasonal selling allows you to have a cooling off period in between each season. During this time, you can focus on restocking your permanent items and making any necessary updates or upgrades to the business.
You have time to step back and consider your cash flow and future projections. Inventory can be organized in time for the upcoming seasons so the whole team is ready for a surge in orders as each season comes around.