In order to achieve success, the product page plays a major role for any e-Commerce store. Suppose a user search for a specific item in a Google, if your users find your store name, then the SEO of your product page is optimized in the correct and appropriate manner. Hence, you will not miss even a single potential user.
If your product page has got a good ranking, then there are chances of higher sales. For that focusing on SERP is not just well enough, you need to target your SEO.
Here in this blog are some tips that can optimize your e-Commerce product pages:-
Target for the correct product keyword
Before you start your online store, research for the product keywords. Identify and target those keywords which users generally use to search for a specific product. So, you should never skip the most important aspect i.e keyword research. With proper research, you can identify the user’s usable terms that can get you more traffic for your product page. All you need to do is hire experienced SEO expert. They know the parameter and correct word that need to be targeted.
Engaging and eye-catchy visuals
It is no big secret, the human brain loves visuals and leaves a long impact. the image sends the message faster than the text. It gives the ability to guess the context. Visuals can entrench in the mechanism of decision-making. Hence as a business owner, you should prioritize for e-Commerce website.
Below mentioned are the tips that show the product and the context:-
It is a known fact that people adore themselves to envision wearing or trying a product. Therefore, do not forget to add a picture. Apart from that, the featured image should be clear and catchy.
Whitespace plays a major role in graphic design, what matters the most is, it helps to focus on the main factors. Basically, if you add whitespace around the image, it will reduce noise and increase the clarity when showcasing the complex products.
Try to use HD definition
HD definition visual images harness the great impact.
Try to upload the best image- This will allow your potential users to drool over the product with any screen resolution.
Implement zoom-in and out features
People generally analyse twice or thrice before purchasing a product or service. Hence, they look for details.
Whatever the expectations may be, implement “ button on the side”. Suppose user wants to take a closer look at your product then, they can click “matte finish”. this will allow your potential users to zoom in and zoom-out your products.
These days it has been quite a norm to browse through the videos on smartphones. Most mobile users have access of LTD-4G bandwidth in their smartphones. Hence, videos play a major role that will let your users understand your product.
Social proof can be in many forms. It can either be customers reviews and testimonials, ratings and videos, etc.
It does not matter what kind of social proof you implement, as long as it is relevant to the users or audience.
For start-ups, reviews, classic star ratings, and testimonials plays a vital role.
Note:- Display the authentic reviews from genuine customers. Understand this, too many 5 stars and positive reviews can cause doubt in a user’s mind. This will affect your conversion rate.
Alluring product suggestions
The product suggestion generally helps to expand the average order value as well as let the users scroll from one product to the other. It is essential to add additional products to your product page just in case your user wants to see some other product.
Concentrate on the main goal that is to get the users to hit “Buy” or “ Add to Cart” . hence, focus on the troubleshooting areas on your product page.
In simple words, the “add to cart button” or “ buy button” is the vita; component of your product page. So, the area around the button must be uncluttered with no obstacles and distractions. It must be clearly visible when you land firstly on the land page.
In conclusion, everything roots back to your targeted users. Do your homework properly to understand the user and their mindset such as their motivations, what matters them the most, what they want, etc.