Influencer marketing is one of the fastest growing forms of marketing today. Both big and small brands are working seamlessly with all types of influencers to promote their brands. While it is effective, it is equally important to find the best if you want a fruitful marketing campaign hitting all of your goals.
To that end, the following are a few tips to help you find the best social media influencers for your business.
Check competitors’ tags and mentions
A clever way to find the best social media influencers in your niche is through your competitors. As influencer marketing is growing in popularity, most businesses are probably already using top influencers to push their brands. An easy way to start working with your preferred influencer is via Instagram.
Check your competitors’ profiles to see the photos they’ve posted and who they’ve tagged. Click through the tagged profiles to check their following and the kind of content they post. If you already know how influencers engage on their profiles then it will be easy to identify one.
Also, influencers already posting your competitors’ content are very likely to also engage with you since you are in a similar niche. The only downside is that some influencers only focus on one brand and might not be willing to partner with you even if you are in the same area.
Use hashtags
Inasmuch as working with influencers is great, it is also important to check hashtags for trends and other content already available across different social media platforms. For instance, you could follow the relevant hashtags to help you realize the kind of influencers you are looking for.
This way, once you start working with influencers, then what they post about your brand will be relatable with the existing content. By using the right hashtags, you will be able to discover a great pool of talents that you can partner with long-term.
Conduct search on YouTube using keywords
YouTube is yet another great place to start if you are looking for reliable influencer marketers to work with. Oftentimes, YouTube influencers are notorious for longer product reviews. In addition, you can also easily find influencers who focus on specific hobbies.
Type in keywords that will filter your search to specific channels and content. Inorder to narrow your search you could also use long tail keywords to find reliable and affordable influencers in that niche. While YouTube is a significant platform, most influencers there also work through other platforms. This is a huge plus as the other channels can also be used to promote your brand.
Search via Google
As simple as it sounds, Google is another effective way of finding reliable influencers. However, the results on Google or any other search engine will be diverse, so you need to use keywords If you want to easily find the influencers you need.
Also, it is important to filter your search to your location. This would go a long way especially if your brand requires you to work in-person with these influencers.
