Instagram trends move quickly. For this reason, some businesses use shady bots on Instagram once they realize they’re playing catch up with their competitors. And as 2020 draws to a close, it’s essential to learn of the new marketing and promotional strategies you need to employ in 2021. By doing this, you’ll not only be able to target the right audience but also know how to best leverage your Instagram marketing efforts.
If you have no idea of the trends to be on the lookout for in 2021, you’re in luck. Here’s a guide on the trends you need to know about to develop an effective marketing strategy on Instagram.
Increased Focus On IG Stories
With over 500 million viewed each day, IG stories has become an integral part of influencer marketing on Instagram. This feature is the most popular Instagram feature, with 78% of brands attributing their growth in 2020 to IG stories. Influencers haven’t been left behind, with 88% sharing content on Stories.
As 2021 approaches, the use of Stories is expected to increase as it’s an engaging and fast technique of engaging with your followers. This helps increase your brand’s awareness even further. Through IG Stories, you can also capitalize on polls to increase user engagement.
In-App Shopping On Instagram
With the increased use of Instagram alongside the growing popularity of online shopping, consumer shopping on Instagram is a feature to watch out for in 2021. This is fast becoming a possibility since Instagram is used by 70% of online shoppers when finding a product to buy. In addition, the time spent by online shoppers on Instagram is increasing as each day passes. Therefore, it shouldn’t come as a surprise if in-app shopping becomes a reality in 2021.
Increased Support for Important Causes
Instagram isn’t just a social networking platform but also a platform that allows users to share their opinions on culture, social projects, and the planet’s ecology. Therefore, you should look to use Instagram to share your business’s values and beliefs to your audience. This trend will be on the rise with Instagram, the best platform for user engagement. By doing this, you’ll be able to catch the attention of a broad range of users.
In-Feed Color Blocking
If you want to attract a greater number of followers in 2020, consider incorporating in-feed color blocking. You can achieve color blocking by either using a strict color scheme, tying together all your posts, or by matching tones of similar hues together. This feature transforms your Instagram grid to appear more organized and professional, persuading more users to click the follow button.
Use of Instagram AR Effects
The use of Augmented Reality or AR effects is expected to be among the main trends of 2021. This feature allows Instagram users to make custom AR effects and the AR platform on Windows and Mac allows the designing of AR effects to be used on mobile cameras.
This feature has been used by companies in the cosmetic industry to allow users the chance to try out the make-up shades before deciding whether to purchase the product.