Retail brochure design can be a very effective way to market your retail business. A retail brochure provides you with a marketing tool that you can use in the real world, whether at your physical location or when attending trade shows and conferences. It will help you keep prospective customers informed about your products and services while highlighting the benefits of shopping with your business over other similar retailers. This kind offers yet another opportunity to boost sales and grow profits when done properly.
There are several key factors every retailer should take into account when designing retail brochure layouts. Here are just a few to keep in mind:
Understand Your Brand.
Before you get started on any aspect of the retail brochure design process, you should clearly understand what makes your business unique. What do you stand for? What do you offer that isn’t available at similar retailers? Then, identify these points and make sure they appear in your marketing materials, including your retail brochures.
Make It Readable.
Your retail layout must be easy to read if people are going to take the time to look through it carefully. A tri-fold brochure design offers enough room to be detailed and engaging but not too dull where it gets thrown in the trash. Avoid using too many colors, fonts, or images that might detract from the main message of the piece. Also, avoid making the text too small or dense — especially when the brochure is printed on smaller paper.
Highlight What’s New.
What makes your business unique? Does your retail company carry certain products or services that you know prospective customers will be interested in? Make sure to highlight these things in your retail layout so you can distinguish yourself from competitors and bring attention to what sets your business apart from others in the industry.
Be Informative.
The information included in a well-written retail brochure should provide potential clients with relevant enough, exciting content that they’ll want to learn more about your business or find out how they can become a customer of yours. Don’t just focus on what sets you apart from other retailers; describe what benefits people can get by shopping at your over similar companies.
Make It Fun.
Even though your retail brochure should be informative, you shouldn’t make the mistake of treating it like a textbook or article; this is where having fun with your design can come in handy. Try adding some information that many people might find interesting (such as the history of your business). Also, make sure to include any special offers or discounts you’re currently offering customers. This will help add personality to the layout while also ensuring prospective customers know exactly what they can expect from shopping at your store.
Include a Call-to-Action.
Make sure to include a clear call-to-action at the bottom of your retail brochure, preferably in the form of an appealing offer or discount that’ll entice people into coming into your store and making purchases. An excellent way to do this is by offering something exclusive for anyone who comes into your business and makes a purchase during the time frame you specify on the marketing materials. This can increase foot traffic and boost sales, generating more revenue for your company.
Retail brochures are one of those marketing tools every retailer should consider investing in if they want their businesses to grow. With some careful planning, an understanding of what makes them unique, and some basic design ideas, effective layouts can be created that’ll help drive potential customers into your store.
Distribute Strategically.
The distribution of your retail brochure is just as important as the design itself. Put some time into deciding where you want to distribute your marketing piece. If possible, try to figure out the best places near your business for sending them out so people can have access to it when they’re making a purchasing decision at a location that’s convenient for them.
When you’re trying to establish and grow your retail business, there are never any shortages of effective ways to market your company. However, adding creative elements like those mentioned above into your retail layout will help give you an edge over many competing retailers in your industry.
Invest in High-Quality Brochures.
By approaching the design and layout of these marketing pieces with a clear idea of what makes them unique, as well as some critical best practices, you can create one-of-a-kind retail brochures that’ll set you apart from competitors. Be resourceful. If inspiration escapes you, refer to existing brochure design ideas!
If you are looking to promote your business on a budget, however, there are ways you can make it work. One option is to hire someone to create the layout for you;. At the same time, this does cost money upfront. It is typically cheaper than paying thousands of dollars for a professionally printed brochure. Additionally, you’ll be able to rest assured that the finished product will look great and help drive potential customers into your store.
Or you can check out Venngage. The platform has everything you need: from how to design a brochure to using a ready-to-go template for the perfect brochure design for your business. Whichever way you go with the latter, it’s guaranteed to be easy with a professional-looking output and just may be more efficient than hiring a designer!
