No matter how epic the event is that you are planning, if people don’t know about it things won’t go as planned. It takes a lot of effort to put together an event that people are talking about after it happened. To make sure you get the most out of the event, you have to get the word out there.
It’s not enough to know how to organize an event, you also have to know how to market it. Social media is a game-changer when it comes to event planning so it pays to understand how to work it to your advantage. In this article, we will go over several tips that will help you take advantage of social media for your event planning.
1 – Pick the platform
It is tempting to put the word out on every social media platform to reach as many people as possible about your upcoming event. The problem is that the people that your event is going to be popular with are only on certain platforms. This means that you are wasting time and energy on creating content that won’t get seen.
Find out which social media network your ideal audience is using and focus there. For instance, you wouldn’t want to post content on Facebook if your event attendees are in their early twenties since it is mainly older people using it now. Instead, Instagram is the place.
The key is to identify who the event is for and create a persona around the ideal attendee. Then you can do some research and see where that demographic is spending time online so you can zero in on the right platform.
2 – Create the right content
Now that you’ve figured out where the ideal attendee is hanging out online, you have to create the right content that they will respond to. People are scrolling through social media all day and only stop to look at something for more than a few seconds that catches their eye quickly.
Create content that matches the energy of the event as well as one that will cause somebody to stop scrolling and look at the post. Generally, a video will be the most likely type of content to generate this type of response. It is also highly shareable so the word can spread faster than if you create other types of content.
3 – Collaborate with influencers
Influencers hold a lot of sway over their audience and are the ideal partner to work with on your social media campaign. There is a level of trust that their followers have with them that translates well into generating trust for you too. If an influencer’s followers trust their advice then they will follow it when they recommend your services.
They also understand the type of content that their followers respond well to so if you invite some influencers that operate in the same space as you then this will be golden when it comes to generating a buzz for the next event you plan.