Artificial Intelligence & Machine Learning in E-Commerce

Artificial Intelligence & Machine Learning in E-Commerce

In E-commerce Website Development parlance, there is no separation between AI, ML and E-commerce. These three have a mutual and interdependent relationship that robustly boosts businesses and organizations. But precisely what are all these three and how do AI and ML do for E-commerce? Let us find out below.

What is AI?

Artificial Intelligence or AI is the adaptation of an innovative technology that makes computers behave or adopt human intelligence, traits and character. These traits or character are usually used across several businesses and industries. And it is good to note that Artificial Intelligence today has a vast scope of adaptability.

From accounting and financial management, supply chain management, critical data management, healthcare, banking, insurance, education, logistics and transportation to advanced research across industry RPA is a critical component and game changer.

What us ML?

On the other hand, Machine Learning (ML) is a branch of Artificial Intelligence (AI).  ML though studies algorithms that allow computer programs to automatically improve through experience. M.L is the fastest and improved adaptable way to achieve AI. ML works with small to large datasets through examining and comparing the data to find common patterns and explore nuances (interpretations).

From Supervised learning, Reinforcement learning, and Unsupervised learning ML examines all images in the diverse datasets to find common patterns in the images having labels with comparable indications. Besides, the ML algorithm for images compares parameters with collected samples before telling how likely the images have any indications analyzed earlier.

So how are these two adapted in e-commerce and how do they affect it? What roles do they play and how critical are they to e-commerce?

Relevance and Adaptations of AI in E-commerce  

  • Personalized Customer Service Touch

AI lets E-commerce businesses add a personal service touch to customers who buy or avail their services and products. It adds convenience for customers to meet their demands with flexibility and consistency across multiple platforms.

  • Establish Strong Brand and Business Relationships

AI enables brands to build meaningful relationships with customers by interpreting big data. When consumers visit e-commerce websites, there are trails of digital breadcrumbs or footprints left untapped. AI lets e-commerce businesses rapidly sift through transactional data to help employees generate insights from trends, purchase patterns and marketing leads, and turn these into better decisions.

  • Scalable Business Solutions 

AI-enabled bots avail E-commerce businesses with scalable solutions i.e. sales leads, customer management etc. By working non-stop and using natural language processing (NLP) they help customers search for the right products or register complaints on services or products. Moreover, they can be integrated with internal APIs to avail product visibility over the availability or help employees in customer engagement tasks.

  • Leverage Cookie Data for Tailored Search Results.

Today, e-commerce businesses can put into context, optimize and scale down search results for their customers. AI lets e-commerce businesses leverage cookie data and provide consumers with highly tailored search result offerings. Through the utility of natural language processing (NLP) capability, image, video and audio recognition, retailers can predict with precision what exactly customers want or searching online.

Therefore, there are no shortages of adaptations and applications of AI in E-commerce. Some are visibly more practical and evident than others. However, for sure AI has and still enables and empowers merchants to provide customers with amazingly seamless service experiences. At the same time, employees get to do their tasks and routines or work more effectively and productively at a faster pace.

The Relevance and Adaptations of ML in E-commerce 

  • Faster Big Data Processing

ML is adapted and applied to various sectors of the economy. However, all the main sectors of the economy involve and use big data at a critical scale. The data needs analysis with quick results applied accordingly. ML speeds up processing tasks and quickens results. It ultimately boosts growth and increases a business’ reliable potential customer base.

  • Online Customer Behavior Analysis

ML analyzes customer behavior in the online marketplaces. E-commerce and ML together are technologies that can customize online shopping experiences. ML empowers e-commerce businesses and buyers by making sure that the buyer’s needs are more comprehensible for the seller to provide.

  • Machine Learning and Visual Search 

Visual search and image recognition technology have benefitted from the use of mobile E-commerce. Because unlike alphanumeric search engines that require specific information to deliver desired results, a visual search of images or things suffices. Image recognition engines match input information with the product database and select the closest match. Visual search streamlines customer journeys to purchases mostly for lifestyle products like clothes and make-up.

  • Enhanced Fraud Detection and Prevention

Fraud impacts E-commerce businesses in a big way. However, the use of enhanced Machine Learning (ML) algorithms (predictive analytics) can help detect suspicious activity and prevent it. Machine learning algorithms handle main and common fraud threats with a near 100% success rate.

Besides these, ML also helps E-commerce businesses in areas like predictive analytics (supply and demand) as well as customer service personalization.


It’s obvious that AI and ML have more adaptations, contributions and ways that have impacted and transformed e-commerce in several ways today.  And for professional Mobile Application Development  companies these are just some of the vital ingredients that are at the back of their minds always while innovating and creating great e-commerce solutions.