Medical packaging is a critical part of the overall product experience. In fact, over 72 percent of American consumers state that product packaging is a key factor in their purchasing decision.
Therefore, you need to create product packaging that looks good but is also safe and secure. After all, you want to ensure that your products reach your target audience in good condition.
This is why most companies in the healthcare industry prefer using custom medical packaging. Keep in mind that the packaging isn’t only a part of your marketing strategy, but it’s also an essential ingredient in the product sale and shelf life.
If you are looking for tips on creating successful medical packaging, you have come to the right place. This article will discuss some of the most important things to consider when designing custom medical packaging. These include:
Understand The Basics Of Medical Packaging
Before you get started on your medical packaging design, it is essential to understand the basics of healthcare packaging. This will help you to create packaging that is both safe and appealing to consumers.
Some key things to keep in mind when designing custom medical packaging include:
- The product should be easy to open and use
- It should be tamper-evident
- The product should be able to withstand harsh conditions, such as extreme temperatures or moisture
- It should be visually appealing
By understanding the basics of healthcare packaging, you can create a product that is safe, secure and looks great. Medical products are often subjected to harsh conditions during transport. Therefore, it is vital to create medical packaging that can stand up to the abuse.
To test your product’s durability, you can perform a series of drop tests or water resistance tests.
Label All Medical Packaging Correctly And Legibly
One of the most important things to remember when designing medical packaging is to label all your product’s information correctly and legibly. This will ensure that consumers quickly identify your product and understand its contents.
To create easy-to-read labels, you should use a simple typeface and plenty of white space. You should also avoid using too much text or complex graphics, as this can make the labels challenging to decipher.
It is also essential to use correct labeling terminology so that consumers know exactly what they are buying. For example, if you are selling a product that contains medication, you can use the term “pharmaceuticals” on the product’s label.
Another factor to consider is the target audience for your product. For example, if you are targeting seniors, it is crucial to use packaging that is easy to read and understand.
When designing product packaging, it is also essential to be creative and think outside the box. After all, you want your product to stand out from the competition.
Use The Correct Type Of Container For Each Item
Not all medical products are created equal. This also applies to the type of container used for different products. For example, if you are selling a product that needs to be refrigerated, you will need to use a container that can withstand extreme temperatures.
On the other hand, if you are selling a product that needs to be kept in a dark space, you will need to use a container with a light-blocking lid. Using the correct type of container for each product can help ensure its safety and security.
Package Items Securely To Avoid Damage In Transit
One of the main concerns when shipping medical products is that they will be damaged in transit. This can cause product loss and pose a safety hazard to consumers.
To help avoid damage in transit, you should securely package all your products. This means using sturdy boxes and packing materials that will protect your product from bumps and bruises.
You should also ensure that all of your product’s information is clearly labeled so the recipient knows what they are receiving.
Ensure The Packaging Is Visually Appealing
When designing medical packaging, it is crucial to make sure that your product is visually appealing. This means using colors and graphics that will catch consumers’ attention and help to promote your product.
Visually appealing products are great for marketing purposes. They can help generate interest in your product and encourage consumers to buy it. Medical products are often expensive, so it is crucial to ensure that the packaging does not detract from the product’s value.
Use Sustainable Packaging Material
In today’s world, it is important to use sustainable product packaging materials. This means using materials that can be recycled or reused.
One example of a sustainable product packaging material is cardboard. Cardboard is made from renewable resources and can be easily recycled. It is also a cost-effective way to package your product.
When choosing product packaging materials, it is vital to consider the environment and the impact your choices will have on it. By using sustainable packaging materials, you can help reduce the amount of waste produced by the medical industry.
The Shape Of Your Product Packaging Container Matters
The shape of your product packaging container can also play a role in its success. For example, if you are selling a product that needs to be kept cold, it is best to use a square or rectangular container. This will help minimize the amount of space the product takes up in the fridge.
On the other hand, if you are selling a product that needs to be displayed on a store shelf, it is best to use a round or oval container. This will help make your product stand out from the competition.
Follow Our Custom Medical Packaging Guidelines Above
When designing custom medical packaging, you should keep the safety and security of your product in mind. Using the correct type of container and packaging material can help ensure that your product arrives safely and intact to its destination.
Additionally, using sustainable materials can help reduce the amount of waste produced by the healthcare industry. By following these tips, you can create product packaging that is safe and appealing.
Contact us today at Plastiform Precision for all your custom medical packaging needs. Our highly-qualified engineers ensure they take your needs into consideration when creating custom packaging for your medical products.