8 Types of Content to Include in Your Social Media Strategy

Types of Content to Include in Your Social Media Strategy

The success of your social media strategy hinges on the kind of content you post. Whatever you post should add value to your audience. However, this can be quite challenging, especially if you’re a small brand that’s just starting out. With so much competition out there, the pressure can be overwhelming. Thankfully, you can use an online video editor to start creating video ads and other visuals like collages and posters. 

Notably, you need a variety of content types to make an impact. You can’t just stick to one type, or it will become very boring. With an assortment of content, you can create better engagement for your followers and prospects. If you are wondering what to churn out, here are the best 8 types of content that you must include in your social media strategy. 

Create Well-Written Materials 

Since time immemorial, people depended on written content for information and entertainment. Though videos have become popular and newspapers began waning, it doesn’t mean there’s no more room for the written word. You must still rely on:

  • Blogs
  • Posts
  • Articles 
  • How-tos
  • Ebooks
  • Emails

These materials demonstrate your industry knowledge. When you show your expertise, you enhance your brand’s credibility. As a result, you foster trust among your readers. Remember, people only patronize goods and services from the brands they trust. 

Hence, you must work hard to generate compelling written materials. Look for trending topics that give you insight on topics that people feel curious about. Consequently, you can focus on questions that people want answers to. This will help you generate ideas on what to write about. You can utilize a content calendar tool to make things easier to manage and schedule. 

Most Stunning Photos that Catch the Eyes

Good images will definitely catch engagement. Do you know that you can use your online video editor to enhance your pictures? It comes with an image resizer that allows you to crop easily to assure everything follows the specifications of the platform you intend to use. Moreover, you can readily: 

  • Enhance color saturation
  • Tweak the brightness or contrast
  • Add filters 
  • Fix tilt
  • Flip or reverse

Furthermore, this digital solution even comes with a photo collage maker so you can combine many photos in one. Create stunning visual posters to release on your various social media profiles. Images endear your brands to your audience. They hold power from stopping them from swiping past your post and skipping your messages.  

Edit Stunning Video Works of Art

With more than 5 billion people owning a mobile device, it has become a lot easier to record. Today, you’ve got smartphones that have high resolution and render premium quality videos. Because of this, capturing and churning out videos became mainstream. Besides, videos work well and offer better engagement than plain words and photos. Thus, modern people expect your brand to produce videos. 

Fortunately, you can count on an online video editor to create stunning videos. Even if you don’t have professional experience, you can craft professional-looking videos that engage your followers. Having this tool at your disposal works well because it’s as if you have a product design team backing you up. 

Remember, with this online video editor, producing content becomes affordable and less time-consuming. With an easy user interface and pre-designed templates, you can create videos with a few clicks of the mouse. As a result, you can make different videos like:

  • Product demos
  • Explainers
  • Announcements 
  • Narratives 
  • Tutorials or how-tos
  • Reviews 
  • Product updates
  • Video tours of your office

Churn Out Real-Time Stories

You can also use your online video editor to create stories. It can either picture with words or short clips that last for 24 hours. After this time frame, it will disappear into your archives. This short-form content works well for IG, Snapchat, and FB. 

Stories work on “FOMO” psychology or that fear of missing out. Because of the limited exposure, expect these posts to be trendy and powerful. You can use both pictures and videos to create more hype around your brand. 

Release Live Videos

You can bring your company’s events to your audience in real-time. Thus, even if they cannot attend, they can still experience what it’s like. Use your online video editor to make ads about the event. You can also use it to create a title shot, intro video, and exit credits for your live videos. 

Don’t forget to set up the best stream by setting up ahead. Ensure your camera and mic are ready. And secure stable wifi connection. Unlike stories, your audience can watch the live stream at a later time should they not be available. 

Include Links to External Content

Sometimes, you’re just too busy, so you don’t have to write an article or create a video. Remember, you can always release relevant content from external sources. Link to the following:

  • External articles
  • Compelling pictures
  • Short videos 
  • Other websites

The key to success relies on picking excellent and credible resources. Share materials that your followers find interesting.

Create Super Vibrant Infographics

This material supports visuals with short words, explanations, and statistics. You can use an online video editor to make infographics that create an impact. Moreover, this allows you to convey the message successfully as they contain both pictures and words. To create an effective one, you need to:

  • Research
  • Make an outline
  • Create the words
  • Pic the best graphics to match

Release Client Reviews and Testimonials

Finally, you must include this powerful content from your clients. It can be an image with words or a video of them speaking. Remember, others trust the opinions of what clients say about your business. Potential clients feel eager to listen to the experiences of others. 

Thus, you must contact satisfied clients and ask if they will be willing to write or shoot testimonials and reviews about your products or services. Consequently, people who are happy with your brand will gladly do this for you. In fact, they may already be recommending you to their family and friends. 

Parting Words On Online Video Editor

So make sure to do your proper research and choose the best tool for your needs. Take your time to take all the available tools into consideration. Furthermore, consider the benefit each software can bring to your situation, and choose the most optimal one.