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Real Estate Agents Find Great Success with These 6 Marketing Tools

Real estate agents spend most of their time marketing themselves and their current work. This action is how they get their listings sold and a chance to sell other houses. Thus, marketing is an integral part of every agent’s work and can be a make or break affair.

Whether starting or seasoned in the business, marketing strategies can help realtors make more money or enable their competitors to trample over them. Therefore, a realtor needs to understand various marketing tools and how best to utilize them to their advantage. This article provides a round-up of six marketing tools necessary to align a realtor with potential clients and grow their brand.

Facebook

Facebook is one of the largest online interaction sites, with over 1.2 billion people as users. It is thus a great place to advertise your work and generate traffic for a real estate website. Beginners can utilize Facebook to offer real estate advice and tips developing an audience that translates to sales over time.

Facebook also offers cheaper advertising avenues essential to real estate agents with minimal budgets to reach a vast market. You can use links to generate traffic or redirect people to the website for further information. Online campaigns are also among the strategies used by agents to form their portfolio and increase their listing.

Advantages of using Facebook 

YouTube

The YouTube platform uses videos to attract and build a relationship with buyers and sellers online. Unlike traditional direct mail for real estate used in the past, the platform offers agents an opportunity to share their style and create a network. It is a fruitful way for realtors to develop a brand and appeal to clients.

Research shows that listings with videos are likely to get more traffic and appeal more to potential buyers. The realtor can sell various styles and types of living that enable them to cut across multiple needs such as minimalistic designs, modern or traditional designs.

Unlike direct mail for real estate, this option allows you to reach a wider variety of clients simultaneously as they can use your YouTube channel to view various designs.

Advantages of using YouTube

Wise Pelican

Wise Pelican offers an opportunity to create unique postcards and revolutionizes the direct mailings for real estate idea. It provides an opportunity for agents to work with a talented team of designers to make the house appealing and attract more listings. Wise Pelican also offers realtors a chance to access builders in their area and increase their business network.

Advantages 

Instagram – IGTV

The introduction of Instagram IGTV offers a platform for longer videos and access to a broad market keen on style, fashion, and design. IGTV provides a unique opportunity for realtors not only to sell houses, but share their creativity and house hunting tips with their audience. It offers a realtor a chance to take their viewers on house tours and form relationships with them.

Advantages of IGTV 

Twitter

Twitter is a fast and straightforward way that a real estate agent can use to put their name out there and engage with peers. It gets used to generate traffic to listings or projects an agent is working on and help develop solid leads. Agents who successfully use twitter can build traffic to their websites and answer millions of potential buyers’ questions.

Advantages

Mailchimp

Mailchimp is an easy way to send an email to multiple recipients at the same time. It is used by realtors to send listings information to everyone who subscribes to their mailings and enables them to send data to everyone at the same time.

Advantages

Conclusion

The above marketing tools are diverse and work well on varied clients. It is paramount to utilize various tools to reach a comprehensive market and develop a unique brand. You can use these tools together or develop ways to ensure they are useful to your business.

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