With the consistent rise in the number of websites, the competition has also geared up to a greater extent. Most marketers or business owners find themselves stuck in a situation where they’re unable to decide what to do or not. Every competitor site follows its own strategies to strengthen or boost its SEO performance. Instead of feeling corned by fear of heavy competition in the industry, it is best to identify your competitors and figure out what strategies or tricks they are implementing to rank high in SERPs and attract organic traffic to their site. You will be able to explore the effective strategies to follow to enhance your SEO performance only after analyzing the competitor’s site.
Competition is a part of every industry. Its presence is necessary because it helps an individual stay attentive towards the goals, encourages innovation, prevents errors, thinks beyond the ordinary, forces them to think in every aspect of the business. Probably, the fears of facing competition will be removed after reading these lines.
But at the same time, when it comes to identifying and analyzing the competitor’s site, many have no idea where to start analyzing the competitors or what tool can be helpful in this process. Therefore, we have come up with this guide to help an SEO company, business owners, or marketer in every step of competitive analysis. So, what are you waiting for?
Take a look at the point mentioned below to know and understand how to analyze the competitor’s site with respect to Technical SEO.
- Identify Your SEO Competitors
The first and foremost step is to identify your competitors. You must be aware of the ruling players in the online marketplace to strategize better for your site too. It is not necessary that the competitors will remain the same every time. Falling and rise is part of the SEO game. Therefore, it is good to make a list of multiple competitors in your niche. If you want to be among the top 10 in SERPs, you must know who your competitors are.
If you ask us, identifying your SEO competitors is not a difficult task. All you need to do is check for those competitors ranking on the first page of the keywords you’re hitting. They will be considered your top competitors. Once you find your competitors, monitor the SERP landscape you’re targeting.
- Determine Strengths & Weaknesses of Competitors
Before you move to further processes, it is highly recommended to analyze the SEO competitor’s strength, and this can be done using several competitor analysis tools. Using such a tool, you can easily determine the competitor’s total domain strength and further analyze other major factors. For example – catalog listings, domain authority, backlink data, social signals, indexing in search engines, traffic volumes, Alexa rank, etc. While analyzing these factors, list out the weaknesses of the competitor website as they can help you beat the competition and bring you closer to your goals.
- Identify New Keyword Opportunities
The next thing you need to do is identify new keyword opportunities for which the term frequency-inverse document frequency analysis (TF-IDF) method is always considered the best. This method involves adding keywords properly in your existing content that your competitors are using and further optimize it for search engines.
The term frequency-inverse document frequency analysis (TF-IDF) method is a measurement of how many times the keyword appears on a page multiplied by how many times a keyword is expected to appear on the page.
The whole concept of TF-IDF is a little tricky as compared to other strategies; therefore, we have discussed the vital part of this method.
- Analyze On-Site Content & On-Page Optimization
Analyzing on-site competitors and on-page optimization is a vital part of analyzing the competitor’s site. If done correctly, you can become a game-changer. For this practice, we recommended using a competitor analysis tool because such tools are considered the best to determine the strength of the competitor’s SEO. From getting a piece of in-depth information about how they publish the content to what type of content they publish, how they are ranking high, to knowing which keywords they’re pitching, you can acquire whole information from such tools.
Don’t forget to check the metadata and also determine the internal linking strategies. Acquiring such information will help you create a strong base for your on-site SEO efforts.
- Go Through the Competitor’s Backlink Profiles
In order to become a big player in the online marketplace, make sure you’ve ended up your competitor’s analysis by checking competitor’s backlink profiles. By using their information, you can build high-quality backlinks that will work best in
Conclusion
Now you’re better aware of how to analyze the competitor’s site. Modifying and improving SEO strategies time by time with the continuously changing SEO environment and competition is the golden rule of becoming a game-changer. Follow the tips mentioned above to beat the competition!